In this episode, Graham McNicoll, Co-Founder and CEO of GrowthBook, joins Mang-Git to share his journey from physics research to creating an open-source AB testing and feature flagging platform, driven by his experiences at Education.com. They discuss the challenges and considerations behind building vs. buying software solutions, the importance of rigorous data analysis in product development, and how GrowthBook addresses these needs. The conversation also highlights the role of open source in GrowthBook's growth and their innovative product WebLens.ai, which leverages AI for A/B testing suggestions.
analysis in product development, and how GrowthBook addresses these needs. The conversation also highlights the role of open source in GrowthBook's growth and their innovative product WebLens.ai, which leverages AI for A/B testing suggestions.
00:00 Introductions
01:06 Guest Introduction: Graham McNichol
01:33 The Genesis of GrowthBook
03:45 Challenges in Building AB Testing Platforms
05:10 GrowthBook's Open Source Journey
15:36 The Impact of Open Source on Business
17:15 Open Source Tools and Paid Features
18:33 Community Contributions and SDKs
20:00 Build vs Buy: The Decision Process
22:41 Targeting and Organizational Structure
24:34 Engineering Culture and Product Development
30:16 Reflections on Building In-House Solutions
32:39 Exciting New Developments at GrowthBook
35:17 Fun Question and Final Thoughts